American Public Media
  • Marketplace - 16GA
  • Los Angeles, CA, USA
  • Salary
  • Full Time

Yes, Benefits


Position Summary:

 

It's an exciting time to join Marketplace, the most listened-to business program in the country, as part of a team of dynamic professionals dedicated to raising the economic intelligence of the country. The Marketplace portfolio of programs has nearly 15 million weekly listeners, and over the next five years our strategic plan dramatically builds on that strong foundation. The digital and social landscape is changing rapidly, and we're looking for an expert to join our team who can help us reach more people with our mission through those platforms.

 

In your role as Social & Digital Marketing Strategist, you will help shape how online audiences interact with, experience and discover Marketplace. The Social & Digital Marketing Strategist will report to the Chief Brand Officer, with a dotted line to the Executive Director of Digital, and will be embedded within the content team.  This role will be required to understand Marketplace's audience across platforms - broadcast, digital and social - and work with the CBO & the EDD to develop strategies to grow audiences everywhere. If you're a social marketing guru with strong digital platform skills and a love of supporting a mission larger than yourself, this job is for you.

 

Position Responsibility:

  • Partner with the CBO and EDD to create an overall digital marketing strategy to identify, engage and grow Marketplace's audience (website, social, podcast)
  • Own creation of sophisticated social paid campaigns, tracking, reporting and management of paid budget
  • Own and maintain brand relationships with major social and distribution platforms
  • Develop cross-platform digital marketing plans for initiatives that drive to measurable growth and engagement
  • Partner with cross-functional teams to leverage CRM to maximize relationships with our heaviest users
  • Maximize Marketplace daily digital content with creative and innovative strategies
  • Own social media reporting/scorecards and social audience insights, in partnership with research and digital content teams
  • Suggest digital-first partnerships and revenue opportunities
  • Participate in rollout of new digital tools and processes
  • Understand and implement cutting-edge digital marketing tactics
  • Proactively identify and share digital, social and platform trends
  • Partners with the Executive Director of Digital and internal corporate stakeholders on company-wide digital marketing best practices
  • Other duties as assigned

 

Required Education and Experience:

  • Bachelor's degree in marketing, communications or relevant field
  • Five or more years of experience in digital marketing, social media or social marketing
  • Experience and deep knowledge with all the major social and podcast platforms
  • Extensive knowledge and execution of paid social media
  • Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

 

Required Skills, Knowledge and Abilities:

  • A perceptive, energetic individual who can impact change in a dynamic environment
  • Strong social marketing and audience development experience
  • Ability to take the lead in developing and executing strategic plans
  • Excellent skills in engaging and collaborating with creative professionals
  • Demonstrated ability to manage resources and multiple projects simultaneously that are time sensitive and can change with short notice
  • Detail oriented, and well-organized with the capacity to develop, plan, coordinate, and report on projects
  • Ability to understand digital benchmarking and analyze success against key metrics
  • Experience working with multiple departments in complex organizations; is flexible and resilient
  • Inspires confidence; can set expectations and effectively manage to them; strong relationship builder
  • Strong news judgment
  • Self-starter comfortable in a fast-paced environment
  • Ability to think strategically while comfortable with project management details
  • Ability to represent digital marketing discipline throughout the company and externally
  • Demonstrated high degree of initiative and accountability. A great sense of humor is a plus.
  • Ability to participate in strategic discussions with leaders and external stakeholders
  • Leadership qualities of confidence, judgment, and integrity

 

Preferred Skills and Experience:

  • Proficiency in social flow, salesforce and marketing cloud
  • Supervisory/management experience

 

Reporting To This Position:        None

 

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation.
  • Physical Demands: 
    • Required to move about in an office environment and sit for extended periods of time
    • Frequent use of hands for data entry/keystrokes and simple grasping
  • Working Conditions: 
    • Moderate noise level
    • Occasional exposure to prevalent weather conditions
American Public Media
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