American Public Media
  • MPR, Audience Development, Marketing & Creative Services - 14EB
  • St. Paul, MN, USA
  • $55,000 - $70,000
  • Salary
  • Full Time

Benefits eligible


American Public Media is the largest station-based public radio organization in the U.S., combining multi-regional station operations, national content creation and distribution in one organization. Our multi-regional station operations include 49 public radio stations and 42 translators in the Upper Midwest and California.

Minnesota Public Radio is one of the nation's premier public radio organizations. With three services: MPR News, Classical MPR and The Current serving a regional population of 5 million people, MPR has more than 130,000 members and one million listeners each week.

Position Summary 

As Media Marketing Specialist, you'll play a vital role in the marketing initiatives for MPR and APM. You will work closely with members of the marketing team to develop and execute custom advertising strategies across owned and paid digital and traditional platforms. If you're a growth hacker at heart, continually seeking new ways to grow audiences and make connections, we'd love to talk to you. 

Application deadline: Oct 17, 2017

Position Responsibility: 

OVERALL

  • Experience putting together comprehensive, integrated digital paid and owned media
  • Generate monthly reporting for relevant predetermined metrics and goals.
  • Work with analytics teams to analyze and translate quantitative and qualitative data into actionable media plans or optimizations.
  • Work closely with other team members to define and meet marketing goals.
  • Collaborate with marketing team on project development, timelines and results.
  • Continuously look for new opportunities and advise clients on the latest trends across all media (traditional, digital, mobile, social, emerging, etc.)
  • Manage some direct traditional ad placements, mostly print and OOH.
  • Manage internal media placements within the American Public Media ecosystem.
  • Manage programmatic/display deployments with external vendors.
  • Other duties as assigned

SEARCH 

  • Lead strategy and campaign execution of all aspects of paid search initiatives, including program development, expansion, optimization, reporting, forecasting, bid management and budgeting.
  • Perform all aspects of keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search in accordance with marketing goals.
  • Perform daily account management of pay per click accounts on Google AdWords, and potentially other search platforms like Yahoo and Bing including maintaining and monitoring keyword bids, account budgets, impression share, quality score and other important account metrics.
  • Guide the creative development and optimization of ad copy and landing pages.
  • Monitor and analyze organic performance of company web properties for key search terms and provide recommendations. 

SOCIAL

  • Design, develop, launch and optimize paid social marketing programs across all platforms that allow paid advertising.
  • Identify, monitor and analyze effective benchmarks and metrics for measuring the impact of social media initiatives, and refine strategies and tactics for greater reach and success.
  • Manage social marketing Key Performance Indicators (KPI's) and regularly report on status and effectiveness.
  • Quickly discover and explore new paid and organic -- opportunities in social media marketing, including trending social platforms such as Snapchat, Reddit, Tumblr, etc. 

Required Education and Experience: 

  • BA/BS Degree in Communications, Marketing or Advertising or equivalent experience
  • 2-4 years of relevant marketing experience
  • Experience creating comprehensive, integrated digital paid and owned media plans.
  • Solid understanding of various digital marketing tactics including paid search, social, display, YouTube/video, SEO, mobile, and analytics and attribution
  • Proficiency with Google AdWords & display and Facebook advertising
  • Familiarity with Google Analytics
  • Keyword research experience
  • Some experience with programmatic and display paid media placement 

Required Skills, Knowledge and Abilities: 

  • Individual must be detail-oriented, highly organized and able to multitask, taking direction from multiple team members, while meeting numerous daily deadlines.
  • Enthusiasm for our mission and portfolio of programs, products and services.
  • Detail oriented with the ability to multi-task.
  • Excellent written (English) communication and proofreading skills.
  • Strong analytical, problem solving and organizational skills.
  • Strong project and time management skills.
  • Strong interpersonal communication skills.
  • Team player and ability to work effectively with multiple cross-functional groups.
  • Quantitative and qualitative data analysis skills, with high proficiency in Microsoft Excel. 

Preferred Skills and Experience: 

  • Agency or media-related company experience
  • Google AdWords Certified
  • Google Analytics IQ certified 

Physical Demands and Working Conditions: 

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Physical Demands: 
    • Required to move about in an office environment and sit for extended periods of time
    • Required to move about in the community
    • Frequent use of hands for data entry/keystrokes and simple grasping.  
  • Working Conditions: 
    • Moderate noise level

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

American Public Media
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