American Public Media
  • SCPR, Underwriting Sales - 18ID
  • Pasadena, CA, USA
  • Base + Commission
  • Full Time

Yes, Benefits

Position Summary: 


The Account Executive is responsible for securing new funders for Southern California Public Radio's news and information public radio service, 89.3 KPCC FM and the SCPR network of Southern California affiliates (89.1 KUOR FM/Riverside, 90.3 KVLA-FM/Coachella, 89.5 KJAI-FM/Ojai, 89.9 K210AD-FM/Santa Barbara); and  to meet new income targets.  This position services, renews and increases funding levels of current clients to meet both new income and renewal rate targets (if applicable).  Assists with other development and marketing activities as assigned. 


89.3 KPCC FM - Pasadena/Los Angeles and the SCPR network of Southern California affiliates (89.1 KUOR FM/Riverside, 90.3 KVLA-FM/Coachella, 89.5 KJAI-FM/Ojai, 89.9 K210AD-FM/Santa Barbara), provide news and information programming drawing on the best of National Public Radio, American Public Media, Public Radio International and a growing staff of news and radio professionals covering Southern California, its people, events and issues. Currently serving more than 700,000 diverse listeners throughout Los Angeles, Orange and Riverside Counties: Palm Springs, Santa Barbara and Ventura Counties. Southern California Public Radio (SCPR) operates KPCC and KUOR under long-term agreements and owns KVLA and KJAI; and is a nonprofit organization formed for this purpose. This is an opportunity to join SCPR, dedicated solely to public service communications for the citizens of Southern California.


Position Responsibility:

  • Meet budget goals for on-air, digital and event services.
  • Identify new underwriting prospects using broadcast, print and online media; trade publications (marketing, advertising, industry specific); and business contacts.
  • Prepare written and in-person presentations designed to meet prospect needs and resources.
  • Communicate new business results to Vice President, Underwriting.  Generate reports to show income generated from prospect conversions.  (Weekly and/or monthly.)
  • Work with prospects and internal staff to prepare effective and acceptable underwriting credits.
  • Identify online sponsorship and advertising opportunities for both current clients and prospects.
  • Utilize and help improve support systems such as traffic, billing, contact management, Nielsen, Qualitap, Tapscan, etc.
  • Represent Southern California Public Radio with integrity, professionalism, respect and mature judgment.
  • Assist with other development and marketing activities as assigned.


Required Education and Experience:

  • Bachelor's degree or equivalent experience
  • Minimum two (2) years sales experience in broadcasting or other media.


Required Skills, Knowledge and Abilities:

  • Proven track record of successfully meeting income targets through both prospecting and client upgrades.
  • Demonstrated time management skills.
  • Must be self-motivated, results oriented, a persuasive communicator, and goal focused.
  • Ability and eagerness to sell in a challenging start up environment focused on building a significant public service media company for Southern California.
  • Excellent communication skills are a must.
  • Looking for a curious mind, a team player, energetic and a strong presence.


Preferred Skills and Experience:

  • Experience in the radio industry
  • Experience selling digital and events.
  • Experience in the public radio industry


Reporting To This Position:        None


Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Travel around Southern California required
  • Physical Demands: 
    • Required to move about in an office environment and sit for extended periods of time
    • Required to move about in the community
    • Frequent use of hands for data entry/keystrokes and simple grasping.  
  • Working Conditions: 
    • Moderate noise level
    • Occasional exposure to prevalent weather conditions.
American Public Media
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