American Public Media
  • Marketplace - 16GA
  • Los Angeles, CA, USA
  • Salary
  • Full Time

Yes, Benefits


This is the place you want to be.  It's an exciting time to join Marketplace.  We are an industry leader in telling meaningful and creative stories on the radio with over 14 million weekly listeners.  We are known for our original, conversational and accessible storytelling, and we're evolving into a multi-media enterprise centered around the ambition of raising the economic intelligence of all Americans.   

 

The Executive Director, Digital will be a dynamic leader, working across the organization to implement new ways of working, inspire change, and take Marketplace to the next phase of its digital strategy. You will set and implement the strategic vision for digital content across the organization, developing audience engagement and experiences via marketplace.org, new mobile apps, social media and with digital content partners.  You will be responsible for growing and developing the team needed to build new audiences in new digital spaces, making Marketplace a leader in data-informed content decision-making. You will also work across the organization as chief digital strategist, working with both traditional broadcast journalists and digital-first journalists.  You will accelerate Marketplace's ability to effectively navigate and lead in digital content spaces and to engage new audiences through Marketplace's unorthodox and explanatory storytelling, and our pursuit of distinct angles that make the economy make sense to our audience.

 

You will be a key member of an exciting new senior content leadership team which includes the Executive Editor, News and the Executive Director, On Demand Content. Together, you will work with the new Chief Content Officer to create the leadership, vision, strategic planning, and administration of Marketplace's content team, positioning Marketplace for growth on all platforms.

 

This posting has an application deadline of August 6, 2017 (10pm PST).

 

Position Summary:

The Executive Director, Digital builds the overall vision and strategy for Marketplace content on all digital platforms. S/he provides editorial and creative design leadership for marketplace.org, social, and other digital offerings, connecting Marketplace's content with new audiences. s/he develops strategies and tactics to ensure that Marketplace content is reaching as many new audiences as possible on digital platforms. S/he is the senior digital content strategist, responsible for working with the Executive Editor, News and Executive Director, On Demand Content, to ensure digital opportunities are explored and executed.

 

The Executive Director, Digital oversees distribution of Marketplace's digital content offers, developing effective relationships with external partners such as audio aggregators or other producers. S/he leads Marketplace's digital decision-making to ensure effective use of key platforms (i.e. desktop and mobile web, connected cars, social media).

 

This position requires a highly creative, collaborative, innovative, and disciplined leader who is well-versed in modern, digital journalism, existing and emerging digital content platforms and new products.

 

S/he is responsible for growing and developing a team that is data-informed, audience-centric and competitive in today's fast-changing media landscape, including existing and emerging platforms to implement Marketplace strategy.

 

Reporting to the Chief Content Officer, the Executive Director, Digital works collaboratively with the Executive Director, On Demand Content and Executive Editor, News, to align news priorities with the overall Marketplace multi-platform content vision. 

 

Position Responsibility:

  • Develops and articulates the digital strategy for Marketplace as well as metrics for success, ensuring digital goals are achieved across the enterprise.  
  • Ensures that Marketplace digital platforms execute on the Marketplace mission of raising the economic intelligence of audiences.
  • Creates innovative ways to position Marketplace content for maximum audience and impact across digital platforms. Leads feedback sessions with enterprise to better understand what resonates with audiences.
  • Constantly looks for ways to improve the overall digital production process to ensure the most effective use of resources.
  • Develops strategy to integrate online activity creatively with on-air production activity and works with other senior leaders to support training of radio staff to deliver content to digital platforms where appropriate.
  • Actively advocates for use of new tools, products, services and marketing that will ensure rapid and sustainable scaling of digital content for new audiences. 
  • Drives digital content innovation, looking ahead on trends, using best practices and available technology to create new concepts and new ways to engage audiences; leads transformation of Marketplace into a "digital-forward" entity.
  • Identifies new digital content partnership opportunities and manages Marketplace digital content for external partners.
  • In partnership with the Chief Brand Officer, oversees data analysis and audience metrics to inform and guide content choices, implements and maintains regular reporting systems that enable content and business decision-making across the enterprise.
  • Develops, monitors and is accountable for budgets related to digital content activity.
  • Hires, supervises, trains, and manages direct staff through providing work direction, constructive performance coaching, mentorship, performance meetings, and on-going feedback.
  • Fosters a creative and productive work environment.  Creates development opportunities and individualized development plans for staff and training to enhance skills and foster growth.
  • Accountable for the performance against grants. Ensures performance against grants is part of vision/goals for appropriate areas.
  • Other duties as assigned.

     

Required Education and Experience:

  • Bachelor's degree in journalism, digital media, business, or related field.
  • 8+ years of success and advancement in creative digital content field and/or business development experience.
  • 5+ years of demonstrated experience launching new products and initiatives successfully in the digital space.
  • Leadership experience in news journalism/media.
  • Supervisory/management experience is required - must demonstrate an ability to foster high standards and an ability to coach, inspire and lead.
  • Experience leading consumer-facing interactive media, web applications and products with substantial traffic volumes and increasing scale.
  • Experience with advertising management platforms and web analytic systems.
  • Budget management and track record of meeting financial goals and key business objectives.

 

Required Skills, Knowledge and Abilities:

  • Thorough understanding of interactive media, publishing, and other digital information and emerging communication technologies. Understanding of content and business opportunities for emerging media and distribution platforms (e.g. mobile devices).
  • Demonstrated success building new audiences through effective digital audience engagement strategies.
  • Passion for digital media and its capability to enrich and inform people and strengthen communities, and an understanding of its potential for communications, audience development, and service.
  • Ability to collaborate effectively with colleagues across the organization.
  • Ability to maintain high journalistic standards under deadline pressure, including objectivity, balance and fairness.
  • Ability to represent and inspire excitement and support for Marketplace's digital strategy with inside and outside constituents including industry professionals and potential funders.
  • Strong verbal presentation and writing skills.

 

Preferred Skills and Experience:

  • 8+ years of experience as a working journalist in a daily, national news, multi-platform environment. Experience with radio a plus.
  • Highly-networked in the journalism and digital space.
  • Interest in economics and its impact on societal issues.

 

Reporting to This Position:

  • Digital editorial team, including digital editors and digital producers
  • Digital operations teams, including digital creative director, developer, and software engineer

 

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Physical Demands:
    • Required to move about in an office environment and sit for extended periods of time
    • Frequent use of hands for data entry/keystrokes and simple grasping.
  • Working Conditions:
    • Moderate noise level
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