American Public Media
  • MPR, Audience Development, Research Analysis - 14EE
  • St. Paul, MN, USA
  • $18.85 - $23.58
  • Hourly
  • Full Time

Benefits eligible


Position Summary: 

The Audience Insights Associate is part of American Public Media's (APM) Audience Research & Insights team within the Audience Development department. This position serves all of APM's entities including regional services (Minnesota Public Radio and Southern California Public Radio) and nationally-distributed programming (such as Marketplace and A Prairie Home Companion). The Audience Insights Associate contributes meaningfully to the organization by examining and analyzing audience/member data to discover new insights leading to organizational excellence, efficiency, and growth. 

Application deadline: July 26, 2017

Position Responsibilities: 

  • Gather and analyze radio market data through various tools such as Tapscan, Act I, Nielsen Audio, AudiGraphics, Listener PC, PPM Analysis Tool,Organize into regular reports or presentations.
  • Prepare topline radio audience data for all national programs and stations.
  • Create ad-hoc reports for many areas of the organization including Content, Marketing, Development, Membership, Distribution, Underwriting, Digital, and Finance.
  • Contribute to custom research projects and audience surveys.
  • Track industry audience trends.
  • Develop proficiency with a variety of data platforms and reporting tools including Salesforce, IBM Cognos Reporting Studio, Tableau, etc.
  • Assist with the creation of contact list requests for critical operational fundraising activities including direct mail, email, telemarketing, etc.
  • Help to generate, maintain, and improve efficiency of existing reporting and analyses that inform and guide subsequent marketing and fundraising strategies.
  • Work as a team to develop, apply, and maintain standard data and reporting practices to ensure accuracy and consistency across reports.
  • Work as a team to organize existing reports and ad-hoc requests to ensure deadlines are met.
  • Maintain documentation of reporting requirements, procedures, and business rules.
  • Cross-train and provide back-up for team members as necessary.
  • Foster a customer- and donor-centered, cooperative, and productive work environment.
  • Other duties as assigned.

Required Education and Experience:

  • Bachelor's degree in an information-intensive or analytical field of study including, but not limited to Economics, Mathematics, Statistical Analysis, Business, Marketing, etc.
  • Minimum of 6 month-1 year of applicable experience
  • Experience with Excel, Word, PowerPoint, Access
  • Experience/familiarity with statistics, data reporting applications, predictive modeling, and/or programming languages
  • Experience/familiarity working within a CRM environment 

Required Skills, Knowledge and Abilities: 

  • Strong analytical skills with the ability to logic-check, see patterns and stories in information as well as manipulate and retrieve data.
  • Effective communications skills, both written and verbal, with ability to synthesize and deliver insightful, relevant information to a wide variety of end users
  • Well-organized with exceptional attention-to-detail and follow-through
  • Self-motivated, organized, and resourceful
  • Ability to establish work priorities and manage workload autonomously
  • High degree of integrity, ethical decision-making and sound business judgment; able to honor high degree of confidentiality
  • Ability to learn new applications as required
  • Willingness to take on new responsibilities and desire to advance to Audience Insights Analyst role 

Preferred Skills and Experience: 

  • Market research experience 
  • Database management
  • Basic understanding of media industry
  • Knowledge of statistics and predictive modeling
  • Familiarity with statistical analysis software such as SPSS or SAS 

Reporting To This Position:           None 

Physical Demands and Working Conditions: 

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Physical Demands: 
    • Required to move about in an office environment and sit for extended periods of time
    • Frequent use of hands for data entry/keystrokes and simple grasping
  • Working Conditions: 
    • Moderate noise level

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

American Public Media
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