American Public Media
  • Marketplace - 16GA
  • Los Angeles, CA, USA
  • Salary
  • Full Time

Yes, Benefits

Position Summary: 

Marketplace is running fast toward its future transforming from a suite of radio programs to a multi-media enterprise centered around the ambition of raising the economic intelligence of all Americans. The Chief Brand Officer is a bold new position for the shop, responsible for shaping and driving our strategy to build relationships with our many existing audiences as well as identifying and reaching new ones. Help expand our reach and relevance and work side by side with an ambitious editorial shop to do it.


Good ideas are the currency of Marketplace. This is a place of creativity and unorthodox thinking. We don't take ourselves too seriously, even though we understand the critical importance of people understanding how the economy shapes the world around us. And you would be part of the new business leadership team that will help match our ambition with our infrastructure at a key time of investment in the operation.


You will be responsible for shaping the experiences and storytelling of the Marketplace brand and drive new and innovative ways to leverage Marketplace's distinctive journalism to increase the brand's relevancy and reach.  You will work with other teams to shape communications around donor messaging, social media strategy and use audience intelligence to communicate audience response, trends, behaviors and to identify new market segments.


You'll work closely with the Chief Content Officer and the Chief Operating Officer to identify, develop and maintain relationships that expand Marketplace's circle of ambassadors. Your dynamic leadership will articulate what audience engagement looks like across different platforms -- whether it's a live event, social media, through partnerships or our traditional broadcasts. You are audience-centric and data-informed and understand how to grow loyalty, engagement and revenue through multi-channel marketing strategies.


Perhaps most importantly, you come to Marketplace with a deep love of the work we do and a passion to bring it to more people in ways that drive engagement and help develop new revenue streams. Your ambition for growing awareness about and relevance of our brand is limitless. You should be top of your game and enthusiastic to build a strong team under you of equally creative and ambitious people.


Position Responsibility:

  • Create and execute "best in class" marketing and communications plan for Marketplace.
  • Launch rebranding to position Marketplace as leading source of information around economic intelligence in the country.
  • Increase relevancy of Marketplace brand and develop KPIs in coordination with other parts of the organization to measure and track.
  • Partner with CCO to develop strategy for audience growth and engagement.
  • Serve as key representative of Marketplace with external constituencies and lead marketing relationships in partnership and sponsorship space.
  • Work with GM of Marketplace to develop a strong Marketplace Board of Advisors.
  • Responsible for overseeing all marketing initiatives, including brand development, PR, social media, partnerships, digital marketing, audience engagement and conversion to contribution.
  • Maximize internal assets to drive brand initiatives across all channels.
  • Coordinate with parent company around current brand standards and practices, where appropriate.
  • Drive significant awareness and trial of programming and increase loyalty to the brand.
  • Work cross-functionally in a matrix organizational structure, collaborating with Marketplace/APM leaders.
  • Hire, supervise, train, and manage direct staff through providing work direction, constructive performance coaching, mentorship, performance meetings, and on-going feedback. 
  • Foster a creative and productive work environment. 
  • Create development opportunities and individualized development plans for staff and training to enhance skills and foster growth.
  • Other duties as assigned.


Required Education and Experience:

  • 8-10 years' experience, with background in marketing strategy
  • Knowledge of media, experience in national media environment
  • 3-5 years' experience managing teams and communications
  • Proven track record with social media strategy
  • Budget management experience
  • Understanding of Customer Relationship Management


Required Skills, Knowledge and Abilities:

  • Ability to work cross functionally to set and achieve goals required for aggressive audience, membership, and revenue growth.
  • In addition to outstanding audience development leadership, a strong team orientation and interpersonal skills to effectively communicate with staff, senior management peers, industry colleagues, members and audiences.
  • Leadership qualities of presence, confidence, judgment and integrity.
  • Ability to motivate, mentor and develop individual employees, train and grow staff.
  • Ability to lead behavior and culture change within the team and across the organization.
  • Ability to consistently work well with others and to inspire and lead the staff.
  • High degree of competency in writing, public speaking, and interpersonal communications.
  • Experience with and commitment to mission-driven non-profit organizations; enthusiastic about the mission, programs and services of American Public Media Group, as a whole.
  • Proven high degree of integrity, ethical decision-making and sound business judgment.
  • Able to negotiate, compromise and facilitate success among diverse work groups.
  • Knowledge of balanced scorecards and management dashboards.
  • Able to develop and manage budgets.
  • Able to honor high degree of confidentiality.


Preferred Skills and Experience:

  • Non-profit work experience and/or business knowledge of the non-profit sector.
  • Proven success as an inspiriting, empowering leader who is committed to employee growth and development.
  • Master's degree  
  • Familiarity with trends in data science and predictive analytics


Reporting To This Position:

  • Marketing
  • Audience Intelligence
  • Communications
  • Shared responsibility with CCO for audience engagement team


Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation.
  • Physical Demands:
    • Required to walk, sit, and stand
    • Reach with hands and arms; balance, stoop, kneel, or crouch
    • Frequent use of hands for data entry/keystrokes and simple grasping  
  • Working Conditions:
    • Moderate noise level

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

American Public Media
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