American Public Media
  • MPR, Business Development, Underwriting Sales - 13DD
  • St Paul, MN, USA
  • Full Time

Benefits Eligible


Who We Are:

Minnesota Public Radio (MPR) is one of the nation's premier public radio stations producing programming for radio, digital and live audiences and operates a 46-station radio network serving nearly all of Minnesota and parts of surrounding states. Reaching 1 million listeners each week, MPR and its three regional services 'MPR NewsClassical MPR and The Current' produce programming for radio, digital and live audiences. 

Your Role:

Reporting to the President, Minnesota Public Radio, the Director, MPR Sales will manage and support a group of Account Executives in St. Paul, a Net Station Supervisor and the net market Account Executives to achieve their budgets.  The Director will develop and execute sales projections and plans, work with content managers to identify and create new underwriting opportunities for revenue growth, assist in creating marketing strategies, and develop and prepare departmental budgets. This leadership position will play a key role in our organization's underwriting sales growth and we're looking for a talented, proven sales leader to take on this exciting challenge.

Position Responsibility:

  • Lead team of professional Account Executives: hire, train and orient, provide on-going performance feedback and annual written reviews, continuing coaching and support to achieve regional sales budgets, and create individualized development plans consistent with our organizational values.
  • Meet and exceed local/regional revenue budgets via news/classical/89.3 services/digital/events.
  • Develop and execute MPR's digital revenue strategy; grow and maximize digital sales revenue.
  • Provide expertise on digital marketing campaigns in collaboration with the MPR Digital Sales Coordinator.
  • Establish underwriting standards/guidelines for digital campaigns.
  • Develop strategy at agency and client level to meet/exceed online and station budgets.
  • Develop and cultivate key client relationships. 
  • Apply audience data including qualitative and quantitative research.
  • Work with marketing on promotional opportunities; develop ongoing product opportunities for broadcast/digital/events. 

Required Education and Experience:

  • Bachelor's degree or equivalent experience required.
  • Minimum of 6 years' experience in media sales/management including digital media.
  • Must demonstrate the experience and ability to inspire, develop, and lead a high performing team of sales professionals.
  • Direct experience with a variety of sales technology and tools (e.g., Salesforce, Tapscan, Neilson, Profile and others as applicable), presentation technology, and MS Office. 

Required Skills, Knowledge and Abilities:

  • Proven track record of successful growth in digital media sales, packaging and sales management; strong knowledge of local/regional/national advertisers.
  • Demonstrated ability in successfully meeting/exceeding sales budgets.
  • Budget creation, management experience and strong financial management skills.
  • Strong strategic leadership and influencing capabilities; demonstrated high degree of professional initiative and accountability.
  • Excellent interpersonal, organizational, communication and presentation skills; strong coordination and planning skills.
  • Ability to work collaboratively with a wide variety of internal clients and staff, and a high degree of initiative and attention to detail.
  • A familiarity with and specific interest in public media broadcasting, its programs and audiences.
  • Understanding of latest digital advertising trends, and solutions. 

Reporting to This Position:         

  • Net Sales Supervisor
  • 14 Account Executives
  • Underwriting Sales Project Coordinator 

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation.
  • Physical Demands: 
    • Required to move about in an office environment and sit for extended periods of time;
    • Required to move about in the community;
    • Frequent use of hands for data entry/keystrokes and simple grasping.  
  • Working Conditions:  
    • Moderate noise level;
    • Occasional exposure to prevalent weather conditions.

 

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. 

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

American Public Media
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