American Public Media
  • Marketplace - 16GA
  • Los Angeles, CA, USA
  • Hourly
  • Full Time

Position Summary:

The Marketplace portfolio of programs has nearly 15 million weekly listeners, and over the next five years our strategic plan dramatically builds on that strong foundation. The digital and social landscape is changing rapidly, and we're looking for a social media expert to help us reach more people with our mission through those platforms.

The temporary Social & Digital Marketing Strategist is a five-month project to help us maintain and shape how social audiences interact with, experience and discover Marketplace. This role reports to the Chief Brand Officer, with a dotted line to the Executive Director of Digital.  You must understand Marketplace's audience across platforms broadcast, digital and social and work with the CBO & the EDD to develop strategies to grow audiences everywhere. If you're a social marketing guru with strong digital platform skills and a love of supporting a mission larger than yourself, this job is for you.

This position will remain open until job is filled.

Position Responsibility:

  • Maintain established digital marketing strategy to identify, engage and grow Marketplace's audience (website, social, podcast)
  • Own creation of sophisticated social paid campaigns, tracking, reporting and management of paid budget
  • Own and maintain brand relationships with major social and distribution platforms
  • Develop cross-platform digital marketing plans for initiatives that drive to measurable growth and engagement
  • Oversees the design and development of creative materials for all platforms, making sure it's up to brand standard and optimized for mobile audiences.
  • Manage and oversee work of social video and content producers, directing work and content strategy
  • Manage flow, content and cadence of social posting, with oversight from EDD
  • Maximize Marketplace's daily digital content with creative and thoughtful solutions
  • Own social media reporting
  • Proactively identify and share digital, social and platform trends
  • Partners with the Executive Director of Digital and internal corporate stakeholders on company-wide digital marketing best practices
  • Other duties as assigned

Required Education and Experience:

  • Bachelor's degree in marketing, communications or relevant field
  • Five or more years of experience in social marketing and/or digital marketing
  • Proficient in photoshop
  • Experience with and knowledge of all the major social platforms
  • Extensive knowledge and execution of paid social media
  • Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook)

Required Skills, Knowledge and Abilities:

  • A perceptive, energetic individual who can impact change in a dynamic environment
  • Strong social marketing and audience growth background
  • Ability to take the lead in developing and executing strategic plans
  • Excellent skills in engaging and collaborating with creative professionals
  • Demonstrated ability to manage resources and multiple projects simultaneously that are time sensitive and can change with short notice
  • Detail oriented, and well-organized with the capacity to develop, plan, coordinate, and report on projects
  • Ability to understand digital benchmarking and analyze success against key metrics
  • Experience working with multiple departments in complex organizations; is flexible and resilient
  • Inspires confidence; can set expectations and effectively manage to them; strong relationship builder
  • Strong news judgment
  • Self-starter comfortable in a fast-paced environment
  • Ability to think strategically while comfortable with project management details
  • Ability to represent digital marketing discipline throughout the company and externally
  • Demonstrated high degree of initiative and accountability. A great sense of humor is a plus.
  • Ability to participate in strategic discussions with leaders and external stakeholders.
  • Leadership qualities of confidence, judgment, and integrity.

Preferred Skills and Experience:

  • Supervisory/management experience

Reporting To This Position:  Social AP and Social Video AP

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Physical Demands: 
    • Required to move about in an office environment and sit for extended periods of time
    • Frequent use of hands for data entry/keystrokes and simple grasping
  • Working Conditions: 
    • Moderate noise level
  • Occasional exposure to prevalent weather conditions

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

American Public Media
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