American Public Media
  • MPR, Audience Development, Membership - 14ED
  • St Paul, MN, USA
  • Salary
  • Full Time

Benefits Eligible

Who We Are:

Minnesota Public Radio (MPR) is one of the nation's premier public radio stations producing programming for radio, digital and live audiences and operates a 46-station radio network serving nearly all of Minnesota and parts of surrounding states. Reaching 1 million listeners each week, MPR and its three regional services: MPR NewsClassical MPR and The Current produce programming for radio, digital and live audiences.

Your Role: 

As the Manager, Regional Fundraising you are responsible for the strategic planning and management of fundraising programs of lower and mid-levels for MPR as an organization and its three services: MPR News, The Current, and Classical MPR through multiple channels: on-air, digital, direct mail, telemarketing, and stewardship. In this position, you will focus on acquisition of new members, retention and upgrades of current members, and continued member file and revenue growth year over year, leveraging audience information and insights and operational efficiency. You will supervise the work of the Regional Fundraising Program Manager, Regional Fundraising Specialist, and Project Specialist, Regional Fundraising and are responsible for meeting or exceeding assigned member and revenue goals within the budget. 

This position is a part of the APM|MPR Membership team and the Audience Development division, based in St. Paul MN. 

Position Responsibility: 

  • Lead strategic planning for integrated, multi-channel fundraising campaigns to meet or exceed annual revenue and donor goals.
  • Lead collaboration with other internal departments to ensure success of campaigns, including content, marketing, digital, events and evaluation.
  • Ensure consistent messaging across platforms including fundraising scripts, promotions, emails, posts and other materials to support campaigns.
  • Work with Research, Marketing, Content and other teams as necessary to conduct ongoing evaluation of audience needs, preferences and trends, incorporating learning in campaigns and creating structures to evaluate success.
  • Supervise and direct a staff of three to execute, monitor and consistently improve programs in the designated channels. Provide professional support and training to direct reports.
  • With the Membership Leaders, develop and track goals by channel and campaign for the Membership program, including both revenue and number of contributors. Work with Director, Regional Membership to create budgets and department goals.
  • Keep informed on fundraising trends outside the organization and report on successes (and failures) of efforts by other media organizations and non-profits. Keep current with best practices and innovations in fundraising, CRM and digital communications as they apply to AMPG's work.
  • Other duties as assigned.

Required Education and Experience: 

  • Bachelor's degree or equivalent experience.
  • 4+ years' experience in nonprofit fundraising.
  • 4+ years' experience in managing and/or executing email, social media, and paid digital marketing or fundraising.
  • Demonstrated track record of success in building Membership programs both in traditional and emerging platforms. 

Required Skills, Knowledge and Abilities: 

  • Demonstrated track record in meeting financial goals and developing strategies to maximize resources across platforms.
  • Demonstrated ability to, and prior success in, leading on-air fund drives including evaluations, timelines, budgets and benchmarks.
  • Demonstrated ability to manage events or other large-scale deadline dependent projects.
  • Demonstrated knowledge of digital platforms including email and social media.
  • Outstanding written and verbal communications skills; ability to produce extensive written documents including fundraising scripts, emails, goal tracking, analytics and budgets. Well-developed collaboration skills to work with cross-functional teams.
  • Able to function productively in a fast-paced high-pressure environment, work independently and collaboratively, and accept direction. High energy, positive attitude, and a demonstrated ability to deliver results on-time and on-budget.
  • Leadership qualities of presence, confidence, judgment and integrity to command the respect and response of colleagues and executive personnel. Ability to consistently set a positive and collaborative tone for the project team.
  • Must have the desire and ability to successfully work as a part of a team, contributing to the overall quality, productivity and morale of the Membership department
  • Must be open to working evenings and weekends as needed (specifically during fund drives) 

Preferred Skills and Experience: 

  • Knowledge of or experience in radio/audio production.
  • Knowledge of or experience in digital production.
  • Knowledge of or experience in structured customer research and evaluation.
  • Knowledge of Public Media fundraising practices. 

Reporting to This Position: Regional Fundraising Program Manager, Regional Fundraising Specialist, and Project Specialist, Regional Fundraising 

Physical Demands and Working Conditions: 

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Physical Demands:  Required to walk, sit, and stand; reach with hands and arms; balance, stoop, kneel, or crouch; Frequent use of hands for data entry/keystrokes and simple grasping.  
  • Working Conditions:  Moderate noise level, occasional exposure to prevalent weather conditions.


Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. 

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

American Public Media
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